Real Estate Industry Blog - Kathleen Allardyce

Real Estate Blog & Blogging
Please….Stop Whining And Get Back To Work!	1/1/0001 12:00 AM
Relying on technology that is never truly implemented to bring you business is a waste of time and money so please stop whining about it. So you bought the latest and greatest widget out there. The vendor, in a hyped up seminar, promised it will bring you more business…now what? This is the story I hear all the time. Broker says, “I have this website that is supposed to bring me leads but I haven’t had one lead and now my business is tanking and it is the website and web provider’s ...
Is The Taxman At The Door?	1/1/0001 12:00 AM
As we look at the state of the economy in 2010 one has to wonder just who’s — if anyone’s — prediction is going prove out in the end. There are those who tout that the recovery is underway but when they supply their supporting data one tends to feel less secure about their pronouncement. However, one thing is common to all reports … whatever the economic growth winds up being it will be well below the long-term U.S. average of 3%. The Fed has been pouring billions into the credit markets to hold lending rates down with very little impact on the market. The highly touted “stimulus” has resulted in remarkable little stimulus as it becomes clear that it primarily consisted of transfer...
The New Ultimate Listing Presentation (Part 8)	1/1/0001 12:00 AM
Here is the best-kept secret about finding new listing leads. Most agents know what to do when a customer fills out a CMA request on his website (or calls to ask for one). The problem is that those are few and far between. Right? Right. Another concern is that most sellers who ask you for a home valuation also ask several other agents at the same time. Why do you think that you always seem to be competing with other agents on ...
Luxury Real Estate Branding: Dare to Dance to the Beat of a Different Drum	1/1/0001 12:00 AM
Personal branding in luxury real estate marketing is all about setting your own tone, listening to your gut instincts, finding your own rhythm and dancing to the beat of a different drum—your unique brand signal. Conforming to the norm will not get you very far.
Effective Listing Presentations	1/1/0001 12:00 AM
Everything is coming together. You have prospected, contacted and now, finally you get to do your listing presentation. You have gathered all the information to present your marketing plan, company and self to your new prospect, but how do you do so in a way that is truly effective? Here are a few tips to help you do an effective listing presentation: Keep It Simple Keep the listing presentation informative, yet simple. You might know all the minute details on how you will market their ...
Personal Branding: Feather Your Clients’ Nest with Bespoke (Personalized) Service	1/1/0001 12:00 AM
One of the most important words in the Language of Luxury to include in your vocabulary is “bespoke”. It means tailored, made to order, personalized or custom-made. As a luxury real estate marketing professional adopting a “bespoke mindset” and offering a customized service can go a long way to differentiate you from your competition.
Luxury Real Estate Marketing Tip: Cultivate Existing Relationships by Planting “Forget-Me-Nots”	1/1/0001 12:00 AM
As a luxury real estate marketing professional, it can take a considerable investment of time, energy and often money to acquire a new client. The key is to keep that client raving about your service long after you have worked with them, to insure a steady flow of referral business.
REALTOR SURVEY	1/1/0001 12:00 AM
A good friend of mine, Frances Flynn Thorsen,, is currently working with members of the Arizona Foreclosure Coalition. They have designed a survey to determine the temperature of the housing crisis. Please click on the link in the actual blog post (link doesn’t work in this headline box) to go to the survey on ActiveRain. Many thanks for your time to help Frances and her team get quality results. , Stumble upon something good? Share it on StumbleUpon Tweet This! Share this on Facebook Post this to MySpace Share this on del.icio.us Digg this! Share this ...
The New Ultimate Listing Presentation (Part 7)	1/1/0001 12:00 AM
Imagine what it would be like to be the top listing agent in your market. What if you got to the office and did nothing but talk to sellers and negotiate sales? What if you actually listed two or three homes every week, without fail? I know it sounds like a lot of listings, and it is, but think of the freedom you’d have! And if only half of those listings were to sell, (which, by the way, is the national average) ...
LUXETERA	1/1/0001 12:00 AM
In defining what luxury means, the majority respond with one word: time. Despite the plethora of time saving devices that we all accumulate, we are still time starved.

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