Real Estate Industry Blog - Kathleen Allardyce

Learn from the Real Estate Masters at RealBlogging.com

RealBlogging is a new blog site focused on the professionals in the real estate industry. Some of the industry's most respected leaders are contributing to a central industry blog. This looks like an excellent resource for all real estate professionals. It's great to see a group like this come together to share ideas.

The blog will address a wide range of real estate topics, including running a real estate business, using the Internet, generating leads, legal issues, careers and coaching.

You can see some of the lastest topics being discussed by reviewing the RSS feed from RealBlogging below. But, don't stop here. Visit RealBlogging.com and get involved in the community!

Real Estate Blog & Blogging
Valuable Veteran Information	1/1/0001 12:00 AM
Want some valuable information to share with your contact database, post on your LinkedIn, facebook, add to your website, tweet and get out to every possible social network you can? Here it is!!! I am posting this again!!! Everytime I post it, I hear back from several veterans and/or family members who had life changing outcomes. Every Year I post this information and will continue to do so as long as these programs are viable benefit programs for Veterans and their spouses. There are two, little known, Veteran benefits available that; ...
Luxury Real Estate Marketing: Say “Audi-os” to Vampires	1/1/0001 12:00 AM
One of the best venues to understand the marketing arena is by watching the Superbowl. The Superbowl reaches over 90 million viewers, and the advertisers’ intent is to generate “buzz”, and to firmly establish their position in the marketplace. As luxury real estate marketing and brand strategy consultants, we pay close attention to how luxury purveyors are differentiating themselves in their arena.
Luxury Real Estate Personal and Company Branding: Is Your Slogan on Point?	1/1/0001 12:00 AM
As a luxury real estate marketing professional you can distinguish yourself from the competition with a great slogan. The slogan is effective when you can distill in a few words the essence of your brand. How are you distinct from your competition?
50 Top Luxury Real Estate Markets in the USA: Malibu, CA	1/1/0001 12:00 AM
From the outside looking in Malibu has a very high profile due, in part, to the paparazzi and the media shining a spotlight on its glamorous surface. Certainly, it is known as getaway for many Hollywood celebrities and titans of business. The sitcom, Two and a Half Men takes place here
50 Top Luxury Real Estate Markets in the USA: Carmel, CA	1/1/0001 12:00 AM
Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core of Carmel-by the Sea,
Luxury Real Estate Marketing: Serving the Ready Minded Consumer	1/1/0001 12:00 AM
In our previous post, we discussed ease of use for the consumers as one of the important keys to enhance your web site. Once the ready minded consumer contacts you, what is your response time? Availability and response time go hand in hand. If both are not in harmony, the consumer will go on to another site.
Luxury Real Estate Marketing: The Evolution of Web Sites & the Consumers Who Use Them	1/1/0001 12:00 AM
As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer about what they are looking for and more time-starved.
Luxury Real Estate Marketing: The New Frontier/Original Content Marketing	1/1/0001 12:00 AM
Another leading trend in the affluent sector that impacts luxury real estate marketing is the growing technology IQ of the affluent consumer. The affluent consumer has become tech savvy, and understands the value of the internet as a source of original knowledge and up to date information.
Luxury Real Estate Marketing: The Difference between a Trademark and a “Trustmark”	1/1/0001 12:00 AM
From a branding standpoint, there is a huge difference between a trademark and a “Trustmark”. If market leadership is your quest, this distinction is of paramount importance. Trust is the expectation that promises will be kept.
Thank You Letter to My Readers	1/1/0001 12:00 AM
THANK YOU LETTER TO MY READERS Beginning a brand new year of real estate, I want to pause and personally thank you for following my blog, participating in our mastermind calls, for reading, commenting, and all the things you do to help us help the agent community. Many of your calls and emails have also been very encouraging to me. I truly appreciate all you do. This past year...

Learn from the Real Estate Masters at RealBlogging.com