Real Estate Industry Blog - Kathleen Allardyce

Learn from the Real Estate Masters at RealBlogging.com

RealBlogging is a new blog site focused on the professionals in the real estate industry. Some of the industry's most respected leaders are contributing to a central industry blog. This looks like an excellent resource for all real estate professionals. It's great to see a group like this come together to share ideas.

The blog will address a wide range of real estate topics, including running a real estate business, using the Internet, generating leads, legal issues, careers and coaching.

You can see some of the lastest topics being discussed by reviewing the RSS feed from RealBlogging below. But, don't stop here. Visit RealBlogging.com and get involved in the community!

Real Blogging
The Power of Print in Luxury Real Estate Marketing	1/1/0001 12:00 AM
In the self-serve environment of real estate information online, it is essential for you to convey to your target market exactly what your unique promise of value is as a luxury real estate marketing professional. The internet has been a disruption not only to brokers and ...
The Value of Knowledge	1/1/0001 12:00 AM
Whew! As the convention seasons ends, I look back at all the inspiration, motivation and training that has been delivered to so many agents from so many companies this year. The good news is that thousands of agents and brokers have invested in themselves and their companies by attending these ...
Max-Bang Series: Make an Offer They Can’t Refuse!	1/1/0001 12:00 AM
One of my favorite movie scenes ever was in The Godfather when Vito Corleone was asked how he got his own way in a particular situation. His answer was, "I make them an offer they can't refuse." In real estate, we are in the business of writing offers and negotiating ...
CONDITIONS VERSUS OBJECTIONS	1/1/0001 12:00 AM
A problem arises when Agents mistake conditions for objections. Agents often treat a condition as an objection and beat themselves up when they don’t get the transaction or contract signed. The definition of a condition is a valid reason for the prospect to not move forward. You still need to ...
Luxury Real Estate Marketing: Know the Psychographics of Your Target Market	1/1/0001 12:00 AM
Knowing the demographics of your marketplace can be very helpful. However, understanding another very important marketing principle known as “psycho graphics” can give you a competitive edge when marketing luxury real estate. Psycho graphics are comprised of the personality, values, attitudes, interests, activities and lifestyles ...
Luxury Real Estate Website Design: Your Website Appearance Really Matters!	1/1/0001 12:00 AM
Like it or not aesthetics play a very big role in the realm of luxury real estate marketing and the marketing of most luxury goods and services in general. Millions of dollars are spent each year on package design because it is human nature to make ...
Luxury Real Estate Marketing: Good News on the Second Home Front	1/1/0001 12:00 AM
There are some positive news in Luxury Real Estate. This weekend, Barron's which is part of Wall Street Journal came out with this report that bodes well for the second home market. This is uplifting for all the luxury real estate marketing professionals at large. If ...
Is Print Finally Dead? READ ALL ABOUT IT!	1/1/0001 12:00 AM
December 2009 saw the demise of Editor & Publisher Magazine, which had been around since 1854. It lays claim to being the chief chronicler of the American newspaper industry and has presided over the business for 125 years and is a clear signal that an era is rapidly drawing to ...
Max-Bang Series: Become a New Home Specialist	1/1/0001 12:00 AM
The last installment was more geared toward brokers and team leaders so I will make this one for agents. I’ll warn you: This strategy will not make you friends, but it will make you money. If you are like most agents today, you are struggling for sales opportunities. You know ...
Are You a Fox or a Hedgehog?	1/1/0001 12:00 AM
The personal journey in the unabashed pursuit of market leadership can be among your most exciting lifetime experiences. If you, indeed, have a proclivity for luxury real estate marketing you can reignite your career by applying the most powerful principle from the bestselling business book, Good to Great, by Jim ...

Learn from the Real Estate Masters at RealBlogging.com