We have a number of customization packages intended to meet our clients' various objectives and budgets. Because we take a holistic approach to establishing real estate websites, we emphasize creating original content pages to attract visitors and search engines, easy navigation with search-engine friendly multi-level menus, and effective marketing messages to promote contact from your visitors. We recommend that you review the Things to Consider before reviewing the customization packages. For an overview of our approach to Point2 Agent design, visit the Portfolio page. LEAD-GENERATION PACKAGES: 
- Set Up
- Starter
- Move Up
- Upscale
- Luxury
- Ultimate
DESIGN/NAVIGATION PACKAGES - Design Only
- Design/Navigation
Blogs - For existing customization clients THINGS TO CONSIDER Before reviewing our customization packages, it's important to take a look at a number of issues you need to address and budget for when creating a real estate website: - The Website Itself - we recommend Point2 Agent
- Customizing the Website - any site you create needs your stamp on the design, and local content to attract visitors and search engines. You'll also need to create good reasons for visitors to contact you.
- IDX MLS Search - one of the first things a visitor will want from your site is an easy way to see homes for sale. You may be able to get a search from your MLS, but it is more likely that you'll want to go with a third-party vendor to get the capabilities that will help you get leads, and that will keep you competitive in your marketplace.
- Driving Traffic to Your Site - You may choose to use Pay Per Click advertising to drive traffic to your site for a variety of reasons. But, for the long-term health of your site, you should seriously consider Search Engine Optimization. And, in fact, you shouldn't create a real estate website until you have an SEO strategy in mind.
Return to Top POINT2 AGENT WEBSITE CUSTOMIZATION - LEAD GENERATION
SET UP Start out right - We'll create your new Point2 Agent website using our Professional template with upgraded content and graphics. This package includes domain direction and IDX integration, photo & contact information - all loaded & ready to go! - Turn-Key Set Up
- Semi-Custom Design—Using one of Point2’s Standard Headers
- Home Page Content/On-Page SEO for non-SEO clients
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STARTER Add local content pages to increase site stickiness and improve SEO, and graphic buttons on your home page for quick access to key pages. For a new or existing Professional website: - Semi-Custom Design—Using one of Point2’s Standard Headers
- Home Page Content/On-Page SEO for non-SEO clients
- Three-Six (3-6) Graphic Buttons for the Home Page
- Up to Five (5) 300-400 Word Original Content Pages
Return to Top MOVE UP Increase your number of local content pages and add a custom marketing message. For a new or existing Professional website: - Semi-Custom Design—Using one of Point2’s Standard Headers
- Home Page Content/On-Page SEO for non-SEO clients
- Three-Six (3-6) Graphic Buttons for the Home Page
- Up to (10) 300-400 Word Original Content Pages
- A Custom Marketing Message on Your About Page
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UPSCALE Add a custom multi-level menu for easy navigation. For a new or existing Professional website: - Semi-Custom Design—Using one of Point2’s Standard Headers
- Home Page Content/On-Page SEO for non-SEO clients
- Three-Six (3-6) Graphic Buttons for the Home Page
- Up to (10) 300-400 Word Original Content Pages—Five more than the Starter
- A Custom Marketing Message on Your About Page
- A Custom Multi-Level Menu—Make it easy for your visitors to find what they need with this search engine friendly menu.
- Examples: La Quinta Real Estate
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LUXURY This is our most popular package because it addresses all of the key issues required for a lead-generating website. A professional look with a design tailored to you and your target market, easy navigation with a custom menu and graphic buttons, local content pages, and a custom marketing message to let your visitors know why they should work with you as opposed to another agent! For a new or existing Professional website: Return to Top
ULTIMATE When you're ready to establish a firm foundation for your real estate business, it's time to create a brand and logo to differentiate yourself in the marketplace. For a new or existing Professional website: - Brand Creation & Luxury Logo Design—Supercharge your real estate business with a brand definition and logo designed to differentiate your business, establish and reinforce your position in your marketplace, and give you the competitive edge you need to succeed in the real estate industry!!
- Custom Design
- Custom Multi-Level Menu
- Home Page Content/ On-Page SEO for non-SEO clients
- Three-Six (3-6) Graphic Buttons for the Home Page
- Up to (10) 300-400 Word Original Content Pages
- A Custom Marketing Message on Your About Page - based on your brand, market positioning and Unique Selling Proposition (USP)
- Examples: Burleson TX Homes for Sale, Ellicott City MD Homes for Sale
Get more information about real estate brands at our main site. Return to Top POINT2 AGENT WEBSITE CUSTOMIZATION - DESIGN/NAVIGATION
DESIGN For a new or existing Professional website: A custom design makes your site unique to your business. The design includes the following elements: - A custom header – flash or non-flash
- Small header that appears on pages where the custom header is not shown such as Featured Listing detail pages
- Up to 6 home page graphic buttons to quickly direct visitors to the key pages on your website
- Custom contact image to be displayed in the right column
- Custom footer
DESIGN/NAVIGATION For a new or existing Professional website: - Design: All the elements from the Design package above
- Navigation
- A Custom Multi-Level Menu—prepared using a new-generation menu builder that is fast, search-engine friendly and cross-browser compatible
- Example: Paul Balzotti
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BLOGS - For Existing Customization Clients If you're using a Point2 Agent blog, or you plan to, customize it to match your website! Examples: Return to Top |